In this episode of the Words on Water podcast, DC Water’s Saul Kinter explains to the Water Environment Foundation how the utility has built support for biosolids – including its Bloom soil amendment – from third-party validators including soil scientists, farmers, homeowners, and construction companies. He discusses the need to build understanding of biosolids in the community and that meeting directly with people is vital because any message spreads best by word of mouth. Saul says to gain third-party endorsement of a product and drive sales, a utility needs the science, data, and research to back up the marketing.